Customer Journey Management
Craft structered, strategic roadmaps that deliver exceptional experiences
Understanding your customers’ journey enables you to tailor their experience and design impactful solutions. We’ll help map, analyse, and optimise every touchpoint across their end-to-end journey. You’ll soon recognise the delights and pain-points your customers face - alongside service improvement areas to redesign for operational efficiency.
Our services provide a clear implementation roadmap, ensuring seamless integration of processes, tools, and systems to drive business growth and scalability.
Customer journey mapping
Bring your customer experience to life with journey mapping - a visual representation of every interaction they have with your product/service. With a view of the entire customer lifecycle, you’ll uncover areas of opportunity, and understand the emotions and motivations that drive decision-making.
By focusing on “what could be”, we’ll help you craft a future vision of your customer journey. The outcome? A clear, actionable roadmap designed to bring your customers closer to an ideal experience with your brand.
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Onboarding onto your industry, product and current landscape
Define business objectives and key problem statements
Identify and align on 1 product / service workflow for future-state mapping
Preparation of workshop materials and stakeholder discussions to understand current state
Conduct a visioning workshop to generate ideas that help build the future-state journey map
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Synthesis of key workshop findings and ideas
Prioritisation of ideas to detail out
Mapping of 1 future state journey map
1 round of review and refinement of journey map
Outcomes & Cost
Workshop
Raw workshop discussion outputs
Prioritised opportunity areas for customer journey improvements
Journey map
1 future state journey map across prioritised workflow
Indicative price
$16,000
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Journey map limited to 1 product / service workflow
Review and refinements will be limited to 1 round
Timeline: 2 weeks
Service blueprinting
Service blueprinting goes beyond traditional customer journey mapping—it's a strategic approach that bridges the gap between what customers experience and how your operations deliver it.
By mapping both the front stage (what customers see, feel, and do) and the back stage (the teams, processes, and systems at work behind the scenes), you gain a complete picture of your service ecosystem.
By connecting what customers experience with the operational reality, you can streamline workflows and minimise inefficiencies for a service that both meets customer needs and optimises your business from within.
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Onboarding onto your industry, product and current landscape
Define business objectives and key problem statements
Preparation of workshop materials and stakeholder discussions to understand current state
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Collate stakeholder insights and current pain points
Conduct up to 2 visioning workshops to define future-state
Synthesise workshop insights and ideated solutions
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Develop customer facing and backend processes across chosen workflow
Mapping of customer facing and backend process into single service blueprint
1 round of review and refinement of journey map
Outcomes & Cost
Current state findings
Workshop synthesis and findings
Prioritised opportunity areas for service improvements
Service blueprint
Ideated solutions
1 future service blueprint across customer facing and backend processes
Indicative price from
$24,000
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Service blueprint to be limited to 1 product / service workflow
Review and refinements will be limited to 1 round
Timeline: 3 weeks
See our work in action
Have a project in mind?
Reach out to us today to discuss how PSYKHE's can help you identify, assess and action on key opportunities.