To cement CapitaStar’s position as the largest loyalty app in Singapore, we reimagined the earning of STAR$ to ensure it aligns to evolving user expectations and needs, while optimising monetisation opportunities.

How can a multinational bank support the ESG initiatives of regional Small Medium Enterprises (SMEs) and position itself as the preferred banking partner for forward-thinking organisations? We dived into in-depth research to uncover the motivations, challenges and business solutions.

Building a luxury travel brand from the ground up, delivering a unique omnichannel commerce experience for high-quality travel essentials

How can visitors, staff, and even the animals themselves come together to build a better relationship with the planet?

A major multinational bank wished to extend their reputation as a leading digital bank from the consumer banking experience to corporate banking customers - beginning with helping businesses large and small access trade financing solutions in an easier manner.

How can a major regional bank help their business clients manage their liquidity more seamlessly? We researched the needs, challenges and solutions faced by these clients and designed a brand new liquidity management platform for the bank.

XpertiseNow set out to redefine the way businesses discover and collaborate with specialised management consultants, granting greater flexibility, cost efficiency and control for organisations.

A three-day Design Thinking workshop brought together 60 global senior stakeholders within GSK’s Consumer Business Group to jumpstart a roadmap toward digital excellence in APAC.

A regional bank engaged PSYKHE’s service designers to reimagine how their 30,000 employees could better work, collaborate and feel at home amidst hybrid working experiences.

A global hospitality company sought to overhaul their website and increase conversion via data triangulation from website performance metrics, stakeholder requirements and customer needs.

The project explored the optimisation of a government agency’s housing enhancement programme to support aging-in-place, focusing on improving accessibility and user experience for seniors and caregivers. Aging-in-place strategies allow seniors to remain living in their home, even when the impacts of old age affect their mobility and mental ability.

Re:Nue (previously Red Shield Industries), the social enterprise arm of The Salvation Army, sought a refreshed brand identity and digital experience that earmarks a new era of audience engagement and mission alignment.

Engaging with local communities and immersing in their perspectives to shape placemaking programme design – achieved through agile, on-the-ground fieldwork conducted over 1 week.

PSYKHE conducted online surveys to gather data-driven insights regarding brand health - helping to inform targeted marketing initiatives and identify key growth segments for customer acquisition.

How might we redesign the ION Orchard website to offer a world-class digital experience to all their customers?​ We dived into in-depth research to design a new, more premium look & feel with an improved content architecture.

PSYKHE partnered with technology vendors and national government agencies to develop and test a GenAI powered health assistant that provides actionable, personalised diet & exercise recommendations.

PSYKHE partnered with partner design agencies and the national government to identify key opportunity areas surrounding digital touchpoints for new and prospective Singaporean homeowners.

PSYKHE partnered with national government agencies to develop personalised health plans for Singaporean residents in 3 key areas: vaccination adoption, diet and exercise, and smoking cessation.​

In partnership with a local climate technology startup, we built an understanding of the struggles faced by financial institutions in their climate reporting efforts and identified ways to streamline the process.

To cement CapitaStar’s position as the largest loyalty app in Singapore, we reimagined the earning of STAR$ to ensure it aligns to evolving user expectations and needs, while optimising monetisation opportunities.

How can a multinational bank support the ESG initiatives of regional Small Medium Enterprises (SMEs) and position itself as the preferred banking partner for forward-thinking organisations? We dived into in-depth research to uncover the motivations, challenges and business solutions.

Building a luxury travel brand from the ground up, delivering a unique omnichannel commerce experience for high-quality travel essentials

How can visitors, staff, and even the animals themselves come together to build a better relationship with the planet?

A major multinational bank wished to extend their reputation as a leading digital bank from the consumer banking experience to corporate banking customers - beginning with helping businesses large and small access trade financing solutions in an easier manner.

How can a major regional bank help their business clients manage their liquidity more seamlessly? We researched the needs, challenges and solutions faced by these clients and designed a brand new liquidity management platform for the bank.

XpertiseNow set out to redefine the way businesses discover and collaborate with specialised management consultants, granting greater flexibility, cost efficiency and control for organisations.

A three-day Design Thinking workshop brought together 60 global senior stakeholders within GSK’s Consumer Business Group to jumpstart a roadmap toward digital excellence in APAC.

A regional bank engaged PSYKHE’s service designers to reimagine how their 30,000 employees could better work, collaborate and feel at home amidst hybrid working experiences.

A global hospitality company sought to overhaul their website and increase conversion via data triangulation from website performance metrics, stakeholder requirements and customer needs.

The project explored the optimisation of a government agency’s housing enhancement programme to support aging-in-place, focusing on improving accessibility and user experience for seniors and caregivers. Aging-in-place strategies allow seniors to remain living in their home, even when the impacts of old age affect their mobility and mental ability.

Re:Nue (previously Red Shield Industries), the social enterprise arm of The Salvation Army, sought a refreshed brand identity and digital experience that earmarks a new era of audience engagement and mission alignment.

Engaging with local communities and immersing in their perspectives to shape placemaking programme design – achieved through agile, on-the-ground fieldwork conducted over 1 week.

PSYKHE conducted online surveys to gather data-driven insights regarding brand health - helping to inform targeted marketing initiatives and identify key growth segments for customer acquisition.

How might we redesign the ION Orchard website to offer a world-class digital experience to all their customers?​ We dived into in-depth research to design a new, more premium look & feel with an improved content architecture.

PSYKHE partnered with technology vendors and national government agencies to develop and test a GenAI powered health assistant that provides actionable, personalised diet & exercise recommendations.

PSYKHE partnered with partner design agencies and the national government to identify key opportunity areas surrounding digital touchpoints for new and prospective Singaporean homeowners.

PSYKHE partnered with national government agencies to develop personalised health plans for Singaporean residents in 3 key areas: vaccination adoption, diet and exercise, and smoking cessation.​

In partnership with a local climate technology startup, we built an understanding of the struggles faced by financial institutions in their climate reporting efforts and identified ways to streamline the process.