Emotional design is a critical yet often overlooked aspect of user experience (UX) design. We often focus solely on what our digital products do, forgetting about how our products make users feel. But when emotional design is done well, it becomes a powerful driver of user engagement, satisfaction, and long-term retention.

Behind every intuitive internal platform is a layered environment of roles, rules, and processes working together to create a fully functioning system. Discover how enterprise UX design brings clarity to complex internal financial platforms, so teams can focus on what matters most

A non-negotiable in good product design is designing for the messy real-life contexts of our users. Singapore’s climate is one such environmental factor that demonstrates how context shapes human behaviour.

Discover how tiny design elements can significantly boost user engagement and create memorable digital experiences.

Discover how intuitive design can reduce cognitive load and build trust in digital healthcare, empowering patient-centric solutions in a rapidly evolving market.

In the world of product development, user research is crucial. It’s the difference between an experience that delights users or one that leaves a bad taste in their mouth. But with so many tools to conduct testing on the market, it can be overwhelming to decide which to use for your product.

Through a digital audit, PSYKHE evaluates areas where APAC brands might be falling behind their digitally-savvy competitors

With emissions reporting being mandated for all Singapore-listed companies from 2025, it is critical to understand the complexities of the climate disclosure and management. PSYKHE partnered with a climate technology startup to uncover the challenges faced by financial institutions as they strive towards their net-zero goals.

Usability testing, a key part of UI/UX design, involves evaluating products with real users to ensure they align with market and user needs. This can be crucial for business success in our tech-driven world.

Explore the challenges of applying behavioural science to product design and discover how it can be used for positive impact in the ever-changing relationship between people and technology.

Discover how user-centric narratives form the key to remarkable products and seamless user experiences.

As UI/UX designers, we are tasked to find meaningful solutions to problems for our users. To achieve this goal, we use design systems as a structured framework to build off of. But how much of our thinking is constrained by the dos and don’ts of a design system?

As digital transformation propels global banking into the future, trade finance – an industry traditionally rooted in paper-based documentation – has taken longer to follow suit.

Finding our superpower, delivering on purpose and sustainable growth.