Ethnographic research
Deep insights through real-world observation
We offer ethnographic research services to help you understand your customer’s lived experiences, behaviours and motivations in their natural environments, garnering deep, actionable insights. Our immersive approach goes beyond surface-level data, revealing the unspoken needs and pain points that drive decision-making.
Our unique approach combines empathetic fieldwork with expert analysis which derive qualitative and quantitative insights that are rich in context and actionable. By focusing on the “why” behind your customers actions, we deliver clarity and direction for product design, marketing strategies, and customer experience improvements.
Shadowing & Contextual observations
Immerse yourself in your customer’s world through shadowing and contextual observations—a research approach that uncovers the raw, unfiltered ways people interact with products, services, and their surroundings.
By stepping into their daily routines, we capture genuine behaviours, reveal overlooked pain points, and discover opportunities for innovation. Connecting these insights with customer patterns allows us to design experiences aligned with how your customers truly act, not just what they claim.
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Onboarding onto your industry and product
Identify and refine key personas for observation
Research design and refinement based on your research objectivesIdentify sites or processes for fieldwork to be conducted
Logistical preparation for site visits and fieldwork
Site visits for observations and shadowing (2 full days)
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Collation and synthesis of findings
Summary of field observations and recommendationsPresentation of findings and handover
Outcomes & Cost
Fieldwork
Raw notes and collated data
Photo and video documentation
Findings
Key observational findings
Summary of next steps
Indicative price from
$14,450
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2 full-day site visits
Conducted in English
Timeline: 2 weeks
Diary studies
Unlock deep, long-term insights with diary studies—a powerful method for understanding your audience’s lives over time. Diary studies are perfect for capturing natural behaviors, attitudes and thoughts from your participants by removing researcher interference as much as possible.
At PSYKHE, we elevate diary studies beyond data collection. We translate authentic, self-reported experiences into actionable recommendations. From uncovering pain points to identifying moments that foster loyalty to your brand, we provide the clarity needed to design impactful and meaningful experiences.
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Onboarding onto your industry and product
Research design and refinement based on your research objectives
Define recruitment criteria based on target audience
Begin recruitment with up to 15 participants
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Up to 15 diary studies over 2 weeks
Participant onboarding and study commencement
Monitor diary studies and kick-start initial synthesis
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Ongoing diary studies
Ongoing monitoring and synthesis
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Collation and synthesis of findings
Summarised report of research findings
Presentation of findings and handover
Outcomes & Cost
Fieldwork
Self-reported raw data from participants
Photo and video documentations
Findings
Longitudinal findings over 2 weeks
Trends of participant behaviour
Actionable recommendations based on research insights
Indicative price from
$18,600
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Up to 15 diary studies
Exclude recruitment, incentive and platform related fees
Timeline: 4 weeks
See our work in action
Have a project in mind?
Reach out to us today to discuss how PSYKHE's cross-functional teams can bring insights to life.