A good strategic
design partner is
good business

Discover how good design, grounded in human-centric insights, can delight your customers and grow your business.

  • Two young farmers, a man and a woman, stand in a greenhouse surrounded by rows of strawberry plants. They are looking at a tablet together; the woman is holding the tablet while the man points at it. Both are wearing casual clothing and hats, with green aprons.

    Breaking green barriers: Empowering SMEs in Asia to embrace ESG practices

    How can a multinational bank support the ESG initiatives of regional Small Medium Enterprises (SMEs) and position itself as the preferred banking partner for forward-thinking organisations?

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  • Person holding documents next to a laptop displaying marketing data and charts at a meeting or workspace.

    Building digital solutions to transform liquidity management for businesses

    How can a major regional bank help their business clients manage their liquidity more seamlessly?

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  • Woman standing at hotel reception desk, smiling at her phone, holding a beige handbag and pulling a rolling suitcase; receptionist in background on the phone.

    Redesigning a hospitality website to drive revenue growth

    A global hospitality company sought to overhaul their website and increase conversion via data triangulation from website performance metrics, stakeholder requirements and customer needs.

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PSYKHE - Inspired by the word ‘psyche’, or the human mind, we are the experts in creating outstanding customer experiences.

As Singapore’s leading strategic design consultancy, we’re bold in pioneering new ideas – blending start-up creativity with consultancy precision.

Reimagine the next era of user experiences. Our multi-disciplinary team creates innovative products for the future.

Our niche ranges from finance and healthcare, to tech and tourism. We tailor solutions to the APAC market, ensuring your brand is equipped with a strategic edge.

What we do

We help transform businesses in Asia through a 3-step approach – research, innovation and design.

Explore our services
  • Two women sitting at a table in a lush, green indoor garden, looking at a tablet and smiling.

    Research & Insights

    Understand user motivations through our data-driven approach

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  • A woman is writing on a transparent board with many people sitting behind her in a classroom or workshop setting.

    Strategy & Innovation

    Map out the blueprint for your next big idea

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  • A woman with glasses and headphones around her neck working on a desktop computer at an office desk, with a glass desk lamp and office supplies nearby.

    Product Design

    Transform ambitious ideas into engaging experiences

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  • Group of five young adults working on laptops around a wooden table in a cozy room with wooden walls, some with headphones, in a collaborative setting.

    Development & Delivery

    Bring designs to life from concepts to launch

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The human-centered
design process

Flowchart of the Six Sigma DMAIC process from Discover to Scale, illustrating uncertainty to certainty.

Human-Centered Design (HCD) prioritises the end-users. It involves empathising with the users’ needs, ideating solutions and testing iteratively to refine designs through real user feedback. 

HCD is essential in the design process as it guides the creation of user-friendly products. Join leading organisations worldwide in transforming your products through HCD.

Clients we’ve worked with

GlaxoSmithKline
DBS Bank
UOB Bank
Mandai Wildlife Reserve
Logo of Ministry of Health Singapore with a stylized shield symbol.
Medtronic logo in white on black background
Logo for Cycle & Carriage featuring stylized letters C and C and the company name beneath.
Logo of the Housing & Development Board with a white arrow pointing upwards inside a square on a black background.
Logo with a stylized script letter 'F' above the words 'FRASERS HOSPITALITY' in bold and regular fonts on a black background.
Logo with large stylized letters 'IM' and the words 'Infocomm Media Development Authority' on a black background.
White text displaying 'AWWA' on a black background.
Black background with white circle containing a stylized black letter 'M' in the center.

  • "The PSYKHE team reimagined an innovation program that was differentiated, rapidly working with all out stakeholders to deliver what we needed"

    Future of Mobility Leader

  • "A partner with strong creative, user experience skillsets, combined with regimented project management that takes our goals seriously, and delivers against them"

    CEO of ULO Travel

  • "I have rarely come across such an engaging, hands-on, get-it-done attitude team as PSYKHE. Not only did they do an amazing job in planning and organizing a critically strategic workshop in a very short period of time, they went the extra mile at each step of the way"

    GlaxoSmithKline

  • "It's a refreshing experience working with PSYKHE. I've worked with our internal designers and other vendors but I feel that PSYKHE's quality of work is above average"

    Senior Vice President
    Procurement, DBS Bank

Our journey thus far

56+

Projects across the region

198+

Interview hours

25+

Journey maps created

30k+

Cups of ☕ consumed

Latest posts

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Featured
Is Singapore’s digital banking truly accessible to everyone?
Kevin Huang
Is Singapore’s digital banking truly accessible to everyone?
Kevin Huang

In Singapore, banking is going digital at an unprecedented pace. Mobile apps are no longer a “nice to have”, they’ve become the primary gateway for customers to access and manage their finances. Yet, with this rapid transformation, one question looms large: are these digital services truly accessible to everyone?

Read More →
Kevin Huang
The green cost of AI: What designers must consider beyond the interface
Sofiah Ridwan
The green cost of AI: What designers must consider beyond the interface
Sofiah Ridwan

AI isn’t just digital, it carries a massive environmental cost. Did you know training one model can emit as much CO₂ as powering thousands of homes? Learn how designers can make AI more sustainable through carbon-aware computing, on-device AI, and greener design choices.

Read More →
Sofiah Ridwan

Have a project in mind?

Let's discuss how we can reimagine your products and user's experiences for Singapore and Asia, together.