Experience Optimisation

Your digital experience could be doing more. We evaluate how it's performing, identify where to improve, and test what actually works, so you know exactly where to focus and what drives results.

Capabilities
Our experience optimisation offerings
Digital Experience Audit (DEA)
We run a structured, expert-led evaluation of your
digital experience, scoring it across 6 pillars and 40+ attributes.
Your digital touchpoints gets analysed across up to three tasks on a chosen device, benchmarked against two competitors.
Timeline: 3.5 weeks
Conversion Rate Optimisation (CRO)
We identify what's stopping conversions, test solutions that fix it, and give you a roadmap of what to optimise next.
Timeline: 3 weeks
When experience optimisation might be what you need
When your digital experience isn't performing and you need to know why.
When you're planning improvements but need clarity on what to prioritise.
When you need to understand how you stack up against competitors.
When you need to focus effort on the changes that will have the most impact.
What's included
Scope, timelines, and what you’ll walk away with
Starting at
$17,000
What you get:
Evaluation scorecard measuring performance across key journeys.
Competitive benchmarks against two selected competitors.
Summary of key UX issues and opportunities.
Prioritised list of the top five critical issues.
Recommendations based on industry best practices.
Assumptions:
Evaluation of up to 3 tasks. 
1 device only: mobile or desktop. 
Focused on the top 5 critical issues. 
  • Kick off and onboard to understand your product and context. 
  • Define objectives, workflows, and touchpoints to be assessed. 
  • Refine and customise the DEA framework to your industry.
  • Finalise the 3 tasks to be evaluated on either desktop or mobile. 
  • Conduct the Digital Experience Audit across the 3 tasks. 
  • Repeat the full evaluation across two selected competitors. 
  • Synthesise and prioritise findings, focusing on the top 5 critical issues. 
  • Finalise scorecards and competitive benchmarks. 
  • Prepare a summary report of opportunity areas and best practices.
  • Present findings and actionable next steps to your team. 
Starting at
$13,000
What you get:
Conversion funnel analysis identifying key friction points.
1 A/B test launched with performance data and early results.
Test results report capturing insights and learnings.
Clear recommendations to guide next optimisation steps.
Assumption:
1 primary conversion goal (e.g., checkout, signup, lead gen).
1 experiment launched.
Does not include paid media optimisation or off-site acquisition strategies.
  • Onboard to your product, current analytics setup, and conversion goals.
  • Audit analytics and user behavior data to identify drop-off points and friction.
  • Map the conversion funnel and pinpoint where users abandon.
  • Prioritise the highest-impact opportunities based on traffic, drop-off rate, and potential impact.
  • Develop hypotheses for why conversions are blocked (e.g., unclear CTAs, friction in checkout, lack of trust signals).
  • Design test variations addressing prioritised hypotheses.
  • Set up and launch a single prioritised experiment.
  • Define success metrics and monitoring approach.
  • Monitor test performance and collect results.
  • Analyse outcomes and document learnings.
  • Present findings and next steps.
Your team
Who you'll have on the team
Lead strategist
To handle your audit from end-to-end. They dig through your flows, score attributes, benchmark against competitors and provide you with their findings and recommendations.
Analyst(s)
To audit tracking, set up experiments, and ensure the data you're collecting actually answers the question.
FAQs
Questions we frequently get

Digital Experience Audit shows you the top issues blocking performance and how you compare to competitors. You'll know exactly where to focus effort. Conversion Rate Optimisation shows you what actually improves conversions through testing.

Results vary by test. Some experiments succeed, others don't. The value is in learning what works for your audience through data, and both services give you evidence-based direction for improvement.

You don't — until you test it. That's why we run experiments in CRO. We're not selling you predictions; we're selling you evidence. Some tests win, some don't. But even a "losing" test tells you what doesn't work, which saves you from building the wrong thing. The goal isn't to be right every time; it's to learn faster than your competitors.

Not quite. A checklist tells you what to look at. An audit tells you what it means.

The DEA isn’t just a list of criteria. It’s the trained eye behind it, someone who can distinguish a true usability issue from a false alarm, spot patterns across journeys, and connect every score back to user behaviour and business impact.

You’ll get more than a pass–fail. You’ll get the story behind the score, and exactly what to do with it.

Case studies
See our work in action
Not seeing results from your digital experience?

We’ll help you understand what’s happening and what to do next.

Let's go
Let's go
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