AI has quickly become a creative companion for many of us: helping write captions, summarise research, and even generate design concepts in seconds. It’s fast, accessible, and often feels like magic. But as I’ve learned through my own design experience, while AI can assist in creating, it doesn’t always understand what we envision.

In Singapore, banking is going digital at an unprecedented pace. Mobile apps are no longer a “nice to have”, they’ve become the primary gateway for customers to access and manage their finances. Yet, with this rapid transformation, one question looms large: are these digital services truly accessible to everyone.

As AI adoption skyrockets, so does its environmental impact, racking up massive carbon emissions, water use, and e-waste. This article shows the hidden costs behind large language models like ChatGPT and what designers can do to reduce AI’s footprint. Learn how smarter design choices can lead to more sustainable AI futures.

Learnings and musings on UX from one of our PSYKHE interns.

Southeast Asia’s digital boom is fueling innovation but also driving up energy use and carbon emissions. As sustainability becomes a priority, green UX is emerging as a powerful approach to balance user experience, business value, and environmental impact.

Emotional design is a critical yet often overlooked aspect of user experience (UX) design. We often focus solely on what our digital products do, forgetting about how our products make users feel. But when emotional design is done well, it becomes a powerful driver of user engagement, satisfaction, and long-term retention.

Behind every intuitive internal platform is a layered environment of roles, rules, and processes working together to create a fully functioning system. Discover how enterprise UX design brings clarity to complex internal financial platforms, so teams can focus on what matters most.

Discover how these lessons can be applied to industries such as finance, hospitality and healthcare.

Discover how tiny design elements can significantly boost user engagement and create memorable digital experiences.

In the world of product development, user research is crucial. Picking the right tools shapes the insights your product is built on.

Travellers have a wealth of options when it comes to accommodations, especially with Online Travel Agencies (OTAs) rising in popularity. Through a digital audit, PSYKHE evaluates areas where APAC brands might be falling behind their digitally-savvy competitors.

With emissions reporting being mandated for all Singapore-listed companies from 2025, it is critical to understand the complexities of the climate disclosure and management. PSYKHE partnered with a climate technology startup to uncover the challenges faced by financial institutions as they strive towards their net-zero goals.

Usability testing, a key part of UI/UX design, involves evaluating products with real users to ensure they align with market and user needs. This can be crucial for business success in our tech-driven world.

Explore the challenges of applying behavioural science to product design and discover how it can be used for positive impact in the ever-changing relationship between people and technology.

Discover how to craft compelling user stories and why it’s crucial for creating remarkable products and delightful user journeys.

As UI/UX designers, we are tasked to find meaningful solutions to problems for our users. To achieve this goal, we use design systems as a structured framework to build off. But how much of our thinking is constrained by the dos and don’ts of a design system? Let us explore some ways to work around the challenges so we can cater for some creative exploration.

As digital transformation propels global banking into the future, trade finance – an industry traditionally rooted in paper-based documentation – has taken longer to follow suit. Our recent trade finance customers discovery exploration revealed five key findings from the perspective of the Asia-Pacific region.

Finding our superpower, delivering on purpose and sustainable growth.

A deep dive into the services being offered to crypto enthusiasts

Evaluating how and why asian investors are flocking to cryptocurrencies.

Designing digital healthcare experiences that reduce cognitive load, support decisions, and build trust for patients and clinicians.

How can ‘Design’ better the lives for people with colour-blindness?

How could we make decisions to implement cost-effective CMS projects?

Good Design is beautiful, purposeful, inclusive, efficient and scalable.