PSYKHE

Use-cases of the DEA Framework

Identification of usability and accessibility gaps without requiring large-scale user testing

Benchmarking with competitor apps to identify gaps, successes and opportunities for growth

Pre-launch evaluation of new / refreshed websites and apps to ensure readiness

6 pillars, 200+ criteria

Get a holistic assessment of your digital experience’s health across navigation and IA, visual design, task completion, and more, to resolve up to 80% of usability and experience issues early.

Navigation & IA

Task Completion

Content Quality

Error Prevention

Accessibility

Visual Design

How we built it

Our framework was developed through a rigorous, multi-stage process

01
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Research & triangulation

Established usability, accessibility and design standards, including global best practices and evolving digital guidelines.

02
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Contextual adaptation

According to our various clients’ needs, including complex service journeys and enterprise platforms.

03
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Operationalisation

Best-practices into measurable criteria, scoring logic, and reusable templates.

04
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Real-world validation

Across digital products in the public sector, hospitality and tourism, and enterprise environments.

Curious to see how you’re doing?

Reach out with any questions you have about the DEA — including trying it out on your digital experiences and products.

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