Product & GTM strategy

Turn ideas into a focused roadmap - and a launch that lands. We clarify product strategy, align stakeholders on trade-offs, and map the steps needed to bring it to market without the last-minute chaos.

Capabilities
Our product & GTM strategy offerings
Product strategy
A practical strategy package to clarify product direction, define what matters, and turn your vision into an actionable roadmap that your teams can execute.
Timeline: 3 weeks
Go-to-market (GTM) planning
Choose the right segment, sharpen your narrative and map the steps needed to get into your market with confidence.
Timeline: 2 weeks
Product Backlog Management
We bring order and decision discipline to your product backlog, installing clear prioritisation and intake rules teams can rely on.
Timeline: 3 weeks
When product & GTM strategy might be what you need
When the direction is fuzzy and priorities are changing constantly.
When your team has a backlog but no narrative or roadmap.
When you’re launching or scaling but the GTM is “we’ll figure it out”.
When your backlog is swollen and driven by noise, not outcomes.
What's included
Scope, timelines, and what you’ll walk away with
Starting at
$22,000
What you get:
Product strategy summary outlining goals, focus areas, and strategic bets.
Prioritised opportunity areas and initiatives.
Product roadmap with assumptions and dependencies mapped out.
Success metrics for key stages and MVP.
A clear product strategy narrative with explicit trade-offs.
Assumptions:
Scoped to one product or value stream.
Limited to one round of review and refinement.
Requires access to key stakeholders for workshops and timely reviews.
Assumes access to any preliminary research or data points.
  • Onboard to your product, users, business goals and constraints.
  • Align on product ambition, success metrics and strategic bets.
  • Review existing inputs on research, analytics, stakeholder asks and market context
  • Conduct 1 full-day product strategy workshop to define problem space and opoprtunity areas.
  • Synthesise workshop findings to define target outcomes and priority jobs to be done.
  • Abstract opportunity areas into strategic product themes and initiatives.
  • Map dependencies, constraints and key risks.
  • Draft a product strategy roadmap (e.g. by quarters) with identified trade-offs.
  • Validate draft product strategy roadmap with key stakeholders.
  • Define MVP tranches of what success looks like for each stage.
  • Finalise roadmap and rollout plan for internal alignment.
Starting at
$16,000
What you get:
GTM plan with milestones, channels, and responsibilities.
Narrative and positioning outline.
Enablement plan covering support, risks, training, and tools.
Measurement metrics and KPIs.
Assumption:
1 product or service.
1 primary market.
Full financial models not included.
  • Onboard to your industry, team structure and organisation.
  • Align on value proposition, target segment and positioning.
  • Conduct GTM strategy workshop with key stakeholders.
  • Map GTM launch approach derived from workshop.
  • Define launch plan and milestones.
  • Create enablement plan for service and support.
  • Finalise GTM plan with internal feedback.
Starting at
$25,000
What you get:
Cleaned and restructured product backlog.
Clear, agreed way to prioritise and manage new work
Live working sessions and practical handover
Assumptions:
Scoped to one product or delivery team's backlog.
Backlog size under 150 items.
Assumes items are already digitised and accessible in one tool
Does not include product strategy or roadmap definition. Assumes direction exists or is defined separately.
Limited to one round of review and refinement.
  • Onboard to product scope, delivery flow, backlog tooling
  • Review the backlog to remove duplicates, stale items, and clarify linkage to existing epics or initiatives
  • Run backlog triage alignment session to agree on what stays, merges, or is removed
  • Agree on a clear, shared way to prioritise work and manage how new items enter the backlog
  • Apply it to current backlog items to work through trade-offs and refine
  • Run a live backlog review using the agreed approach to resolve edge cases and conflicting priorities
  • Agree on a simple cadence for ongoing backlog reviews
  • Complete working handover to the team
Your team
Who you’ll have on the team
Lead strategist
To frame the problem, align stakeholders, define positioning and create enablement plans that drive rollout.
Product lead
To translate business goals into product direction, roadmaps and delivery plans.
Agile coach
To structure backlogs, establish prioritisation systems, and coach teams through adoption.
FAQs
Questions we frequently get

Not always. If you already have clear product direction, you can jump straight to GTM Planning or Backlog Management. But if your roadmap is fuzzy or priorities keep shifting, start with Product Strategy, it creates the foundation the other services build on. We can help you figure out where to begin.

Yes. In fact, that’s common. We’ll review your roadmap and the inputs behind it — then help you tighten what matters: priorities, assumptions, dependencies, and decision narrative. Sometimes the roadmap is solid but the alignment isn’t; sometimes it’s a wishlist. Either way, we’ll show you what’s missing and help you fix it.

Product Strategy defines your direction — what outcomes you're chasing and what bets you're making. Backlog Management takes that direction and translates it into prioritized work — cleaning up noise, installing intake rules, and making sure teams build what the strategy says matters. One is strategy, one is execution alignment.

Getting stakeholder alignment can be genuinely challenging. We can't force consensus, but we can make it more likely. We do this by surfacing trade-offs explicitly, mapping constraints everyone's working with, and tying priorities to measurable outcomes in our strategy workshops. When the conversation shifts from opinions to evidence and shared goals, agreement becomes easier. Not guaranteed, but easier.

Yes. For GTM Planning, we often work with teams 2-3 months before launch to map the go-to-market approach. For Product Strategy, we can help even if you've already started building—we'll reset priorities and help you course-correct. For Backlog Management, mid-project is actually ideal because we can clean up accumulated noise and get you back on track.

Case studies
See our work in action
Need clearer product or GTM decisions?

Share your context and goals. We’ll help you turn them into a workable strategy, go-to-market plan, or prioritised execution path.

Let’s do this
Let’s do this
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.