Product & GTM strategy

Turn ideas into a focused roadmap - and a launch that lands. We clarify product strategy, align stakeholders on trade-offs, and map the steps needed to bring it to market without the last-minute chaos.

Capabilities
Our product & GTM strategy offerings
Product strategy
A practical strategy package to clarify product direction, define what matters, and turn your vision into an actionable roadmap that your teams can execute.
Timeline: 3 weeks
Go-to-market (GTM) planning
Choose the right segment, sharpen your narrative and map the steps needed to get into your market with confidence.
Timeline: 2 weeks
When product & GTM strategy might be what you need
When the direction is fuzzy and priorities are changing constantly.
When your team has a backlog but no narrative or roadmap.
When you’re launching or scaling but the GTM is “we’ll figure it out”.
When your backlog is swollen and driven by noise, not outcomes.
What's included
Scope, timelines, and what you’ll walk away with
Starting at
$22,000
What you get:
Product strategy summary outlining goals, focus areas, and strategic bets.
Prioritised opportunity areas and initiatives.
Product roadmap with assumptions and dependencies mapped out.
Success metrics for key stages and MVP.
A clear product strategy narrative with explicit trade-offs.
Assumptions:
Scoped to one product or value stream.
Limited to one round of review and refinement.
Requires access to key stakeholders for workshops and timely reviews.
Assumes access to any preliminary research or data points.
  • Onboard to your product, users, business goals and constraints.
  • Align on product ambition, success metrics and strategic bets.
  • Review existing inputs on research, analytics, stakeholder asks and market context
  • Conduct 1 full-day product strategy workshop to define problem space and opoprtunity areas.
  • Synthesise workshop findings to define target outcomes and priority jobs to be done.
  • Abstract opportunity areas into strategic product themes and initiatives.
  • Map dependencies, constraints and key risks.
  • Draft a product strategy roadmap (e.g. by quarters) with identified trade-offs.
  • Validate draft product strategy roadmap with key stakeholders.
  • Define MVP tranches of what success looks like for each stage.
  • Finalise roadmap and rollout plan for internal alignment.
Starting at
$16,000
What you get:
GTM plan with milestones, channels, and responsibilities.
Narrative and positioning outline.
Enablement plan covering support, risks, training, and tools.
Measurement metrics and KPIs.
Assumption:
1 product or service.
1 primary market.
Full financial models not included.
  • Onboard to your industry, team structure and organisation.
  • Align on value proposition, target segment and positioning.
  • Conduct GTM strategy workshop with key stakeholders.
  • Map GTM launch approach derived from workshop.
  • Define launch plan and milestones.
  • Create enablement plan for service and support.
  • Finalise GTM plan with internal feedback.
Your team
Who you’ll have on the team
Lead strategist
To frame the problem, align stakeholders, define positioning and create enablement plans that drive rollout.
Product lead
To translate business goals into product direction, roadmaps and delivery plans.
FAQs
Questions we frequently get

Product strategy defines where to play and how to win — the outcomes you’re targeting, the customer problems you’re prioritising, and the bets you’re making. A roadmap is how that strategy becomes executable: what you’ll ship, in what sequence, and why. We typically produce both: the strategy logic, plus a roadmap that reflects real trade-offs and constraints.

Yes. In fact, that’s common. We’ll review your roadmap and the inputs behind it — then help you tighten what matters: priorities, assumptions, dependencies, and decision narrative. Sometimes the roadmap is solid but the alignment isn’t; sometimes it’s a wishlist. Either way, we’ll show you what’s missing and help you fix it.

Getting stakeholder alignment can be genuinely challenging. We can't force consensus, but we can make it more likely. We do this by surfacing trade-offs explicitly, mapping constraints everyone's working with, and tying priorities to measurable outcomes in our strategy workshops. When the conversation shifts from opinions to evidence and shared goals, agreement becomes easier. Not guaranteed, but easier.

By identifying assumptions and constraints early. We surface risks before they become costly build decisions, helping leaders commit resources with clearer line-of-sight to impact.

Less ambiguity and guesses. Before this, "launch" could be a vague date everyone's worried about. After, it's a sequence of concrete steps with clear ownership. Support knows what's coming and when. Marketing can prepare months ahead. Sales has talking points that actually match the product. You’ll get a clear picture of "here's who does what and when."

Case studies
See our work in action
Need clearer product or GTM decisions?

Let’s build your roadmap so that your team can execute.

Let's go
Let's go
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