Haziq's story

Haziq specialises in designing products that operate at scale, where every design decision impacts thousands or even millions of users.
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His work spans fintech, property technology, education, and digital platforms, with a strong focus on user experience, design systems, and product strategy.
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He is particularly interested in how research, experimentation, and emerging AI capabilities can accelerate the design process while maintaining quality and consistency.
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Whether leading workshops, validating concepts, or building reusable design components, he believes good design should be practical, measurable, and easy to adopt.

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Standout chapters

• Standard Chartered. Contributed to the evolution of a multi-market design system, creating scalable components and foundations that improved consistency across digital banking products.
• KWSP i Akaun. Led the end to end redesign of the property listing creation experience, improving search accuracy, reducing location related issues by over 80%, and introducing AI powered listing assistance for agents.
• PropertyGuru. Led the end-to-end redesign of the property listing creation experience, improving search accuracy, reducing location-related issues by over 80%, and introducing AI-powered listing assistance for agents.
• Bank Islam GO. Contributed to the redesign of Bank Islam's digital banking platform across web and mobile.

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Favourite part of his job as an ice cream flavour

Vanilla. Reliable, versatile, and goes well with almost everything. Haziq enjoys bringing the same quality to his work, creating structure from complexity and helping teams align around solutions that are simple, scalable, and effective.

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On what keeps him curious

Haziq is naturally curious about how things work. Whether it's a digital product, a business model, or a new AI tool, he enjoys unpacking what makes something successful, why users adopt it, and where opportunities exist to make it better.