Hema’s story

Hema founded PSYKHE after years on both sides of the client–consultant divide, determined to rebuild trust through transparency and empathy. PSYKHE became her answer: agile like a startup, rigorous like a consultancy, built to do good and do well.

With 16+ years guiding organisations through transformation, she’s helped organisations rethink how they design, decide, and deliver across sectors, contexts, and cultures.

Her track record spans digital, e-commerce strategies, and physical-digital experiences, anchored in human-centred design.  

She’s also an Adjunct Lecturer at the National University of Singapore, teaching topics around Service Innovation and Design.

Standout chapters

• Deloitte Digital Southeast Asia. Founding member; helped launch and establish the Deloitte Digital brand in Asia. 
• ANZ. CX and Digital Product Owner for new ways of working and innovation initiatives.  
• Standard Chartered Bank. Engagement Director and Program Lead for Corporate Digital Transformation across key markets.  
• Siam Commercial Bank. Customer Experience and Engagement Lead driving large-scale transformation across digital channels.  
• Chanel. Key Account Lead for employee engagement and experience transformation.  

Favourite part of her job as an ice cream flavour

Double chocolate chunk — bold, layered and packed with substance. Just like the team that makes the hardest problems easier to face and the everyday work worth showing up for.

On what keeps her curious

What drives people to act the way they do, how emotions, experiences, and the environment shape us in ways we aren’t always even aware of.