Hui Qi’s story

Hui Qi's the kind of designer who spots the tiny shifts that change how a person clicks, hesitates, or glides through a flow.

She’s applied that lens across a wide mix of work: aligning cross-functional teams in an esports company through clear flows and prototypes, bringing the “Love Our ’Hood” initiative to life through both digital and physical design, refreshing the ION Orchard site with a sharper user-centred touch, and leading the end-to-end revamp of the CapitaStar app.

She enjoys exploring the interaction between design and human behaviour, and wielding the power of pixels to make experiences feel seamless.

Her other fixation: boba.

Standout chapters

• Esports Company. Drove UI design using user flows and prototypes to align teams and communicate design intent.
• Love Our ’Hood. Led design for the community initiative, delivering both physical products and digital prototypes.
• ION Orchard. Redesigned the website with refreshed, user-centric UI aligned to brand and usability goals.
• CapitaStar. Led the end-to-end mobile app revamp, elevating usability and overall design consistency.
• AIA. Designed interface improvements for the internal employee app, enhancing daily usability and accessibility.

Favourite part of her job as an ice cream flavour  

Tiramisu. Layers that only work when each one pulls its weight. Bold choices, smooth interfaces, and that final dusting of detail that makes everything feel just right.

On what keeps her curious

She’s drawn to the small details that reshape behaviour: a button moved, a label rewritten, a gap widened. The tiny tweaks that change everything are what keep her exploring.