Kelvin's story

Kelvin is a hands on problem solver with a curiosity that never quits.

15+ years deep in the trenches of digital and experience design, he has helped  teams across industries build products that are thoughtful, more usable, and genuinely made life easier for users.

He gravitates toward the tricky stuff. Simplifying complex flows, shaping design systems that scale, and turning user research into decisions teams can actually action on. Through design thinking workshops, he’s gotten teams to go from “what are we doing?” to “let’s build this.”

Outside of work, he tinkers with branding side projects, two of which have won ad awards, hammers laps in sim racing, and walks his two dogs with his wife.

Standout chapters

• bp. Led UX for the Customer Identity Platform, improving authentication, security, and user accessibility across key journeys.
• Pacer. Drove user research, gamified product strategy, and a full UI/UX overhaul that strengthened engagement and retention.
• Madison Technologies. Headed product design, guided design thinking workshops, and introduced scalable design systems across multiple products.
• Daimler TSS. Led UI/UX initiatives for Mercedes and Evobus digital platforms and won three company-wide hackathons.
• Junky Munky. Founded and ran a creative studio delivering branding and digital work for clients including Grab, TGV, Digi, and Maxis.

Favourite part of his job as an ice cream flavour

The Tonight Dough. A slightly chaotic blend of ingredients and textures that work surprisingly well together. This is how he sees problem solving in user experience — layered and nuanced, but when done well, just clicks into place beautifully.

On what keep him curious

The upstream problems. The behaviours, constraints, and workarounds that make or break a product long before anyone touches UIs. That’s where the meaningful answers tend to hide for users and the business.