Marissa’s story

Marissa is the orchestrator. The one who makes sure the right people are in the room, asking the right questions, at the right time.

With 9+ years across banking, hospitality, and government, she has a knack for making complexity feel navigable without losing sight of the people behind every screen and system.

She's helped teams redesign journeys, digitise processes, and make complex experiences easier to use with a rare blend of analytical thinking and entrepreneurial instinct.

Off the clock, she plays competitive floorball in the Singapore Premier League and channels her obsession with better sleep as the founder of ATTENU8 ear plugs.

Standout chapters

• Housing Development Board (HDB). Led large-scale programme redesigning key citizen service journeys.
• DBS Bank. Led end-to-end digitisation of procurement platform and co-created "Future of Work" product roadmap to improve employee productivity.
• OCBC Bank x StarHub. Mapped in-branch customer journeys to inform partnership strategy.
• OCBC Bank. Shaped consumer initiatives for the NTUC/OCBC Plus! and OCBC 365 credit card and unsecured loan propositions.
• Ascott Star Rewards. Lead Consultant for Star Rewards website revamp.

Favorite aspect of her role as an ice cream flavor

Salted dark chocolate with a surprise swirl — structured intensity with just enough challenge to bring out the best ideas. The surprise swirl? That's the devil's advocate energy she brings to every workshop.

On what keeps her curious

The design challenges hiding in plain sight. How do you design a refrigerator that's wheelchair-friendly? Or an induction cooker for someone with visual impairments? So many problems, so many opportunities.