Nurlin’s story

Nurlin is a seasoned UI designer who grew into UX by being self-taught. She loves breaking things down, finding patterns, and rebuilding them into experiences that feel seamless from the first tap.

Nurlin began her career in a creative agency, shaping products across finance, travel, healthcare, and e-commerce — giving her that strong integrated view of how products come together.  

She balances logic with creativity, detail with purpose, and always designs with the end user squarely in view.

Outside of work, she resets by gaming and stays fascinated by the psychology of design.

Standout chapters

• UOB Singapore. Developed unified design system libraries and audited product screens to elevate consistency across the retail banking experience.
• OCBC RM Workbench. Led development of a scalable design system, improving workflow efficiency and design consistency for relationship managers.
• Ministry of Health (MOH). Led UI design for national healthcare app to encourage healthier habits and streamline vaccination management.
• DBS Account Opening (MtJ). Designed streamlined onboarding flows to reduce turnaround time and manual effort for corporate and SME clients.
• DBS Procurement Digitisation. Designed end-to-end dashboards and workflows to optimise efficiency for vendors, buyers, and procurement teams.

Favourite part of her job as an ice cream flavour

Rocky Road. A mix of textures and surprises, just like the problems she loves working with most — untangling inconsistencies, spotting patterns, and piecing everything together until the experience finally clicks.

On what keeps her curious

She’s fascinated by how design shapes behaviour. How users interact with a product, how designers make decisions, and how developers bring those decisions to life. The whole chain matters to her, because every stage shapes how seamless, intuitive, and engaging the final experience becomes.